Budweiser Creative Brief // Cap the Gap Campaign

While working in a group project, we came up with a new Budweiser Campaign called, “Cap the Gap”. This campaign was to illustrate the pay gap that women are subjected to and in turn, generate sales by marketing themselves to a younger demographic. We were shocked to learn that 44 percent of 21-27-year-olds had not tried Budweiser. After learning that millennials are more likely to use products that they believe can reduce social problems, we wanted to tackle women’s inequality and the pay gap.